The Professional Home Builder 

Often builders I work with are in a pressure cooker. It starts and stops with them, they are the business, the bottleneck - it’s all consuming. Your accountant says you’re making money, but you don’t see any cash. You need more cash, so you look for more customers, you have more bills, more people and bigger overheads.

Any of that sound familiar? I know that story.

Here’s the idea - if you’re not organised, then business is difficult; getting organised is easy.

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What I Do


You have a dream. You know what you want. To get there you need to understand where you are now. Design focuses on building a blueprint or plan taking you from where you are now to your future desired state – your dream.


Entrenching new habits takes time. Relapses happen. You can dramatically improve your chances of getting to your desired state if you have a helping hand. Remember the days you did everything? Get access to over 30 years of business experience with ongoing business coaching.

About Me

I'm Eddie Senatore

Coming from an Italian migrant background, I learnt the values of hard work, dedication and perseverance from a very early age.

My father worked in the construction industry. Not being able to speak English he settled for labouring work - hard labourer – formwork, concreting and scaffolding work.

In my first year as a university student my father lost his job which sparked my interest in why businesses fail. My father funded my education. My opportunity came from his hard work. I was the one getting the education. I felt compelled to help. After doing some research, I argued that my father and a number of migrant workers should be paid their entitlements; and they were.

35 years’ on I have developed a mountain of information which I now use to assist people and their businesses to stay out of financial trouble and meet both their personal and business goals.

My mission is to reduce business failure statistics in the home building industry and help builders freely express their craft through their work.


Years Of Experience


Projects Done

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My Client's Are Saying...

Eddie is a consummate professional, sharing his wisdom, experience, and skills in such a down to earth, relatable manner. He's been my go-to person during challenging times, and his advice has always been spot on. They say that "you're only as good as the people around you". Having Eddie as a trusted advisor has made me a much better business person. I would refer him to other business owners in a heartbeat.


Eddie helped me out many years ago. He has a greater understanding and compassion working with Aboriginal Businesses then others in this field. I’d recommend anyone who ever needed Eddie's assistance without a second thought.


I’ve worked with Eddie and his team on several occasions. I have experienced unquestionable support from a very smart and sincere individual. His commitment to service and delivering on his word is something I'll remember for a long time and I'd be happy to recommend his service to any company or individual looking for advice.


Curious to see if we are a fit?

Book a 30-minute telephone call with me, it's free!

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